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CTQ Solutions Posts Record Growth in 2011 – New Clients Already Improving ...
DigitalJournal.com (press release)
“CTQ opens a window into our customer's minds. We have been using EdgeSurvey in our surgery center for a number of years and have recently introduced it in our three urgent care centers. EdgeSurvey gives us hard evidence of what we're doing right and ...


McDonald's Twitter Campaign Backfires
NBC Chicago (blog)
The former was intended to link in customer's minds the production of fresh produce made by, yup, real farmers in McDonald's food. The latter was meant as a more general gathering for people to tell their stories about McDonald's.

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RIM: New Company or Shuffling Titanic Deck Chairs?
Techzone360
Granted, ROLM was an enterprise PBX vendor, but it showcases weakness similar to RIM's -- a lack of ability to properly position the products in the customer's minds so that they see the advantages not just the unacceptable differences.

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