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How to Create Targeted Mailing Lists to Fit Your Marketing Message

A complete direct mail marketing campaign encompasses the list creation, the postcard artwork, and message that promoted your product or service. You can purchase your direct marketing list from any list company. It is important in creating a tailored message that matches your targeted lists.

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AdAge.com

Acxiom Expands NinthDecimal Location Data Partnership
AdAge.com
The latest is an expansion of a pair-up between mobile location information company NinthDecimal and data services giant Acxiom, a firm with a data broker pedigree that has steadily built its marketing related capabilities in recent years. ... in ...

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The Daily Collegian Online

Penn State AdClub hosts social media marketing and advertising information session
The Daily Collegian Online
Barb Horne, senior marketing strategist for Penn State World Campus and owner of Ideal Image Marketing, spoke to students Monday night about advertising via Facebook and how to strategically market to reach specific audiences. Horne spoke to about 40 ...


AdAge.com

Lowe's, Toys R Us Announce New Chief Marketing Officers
AdAge.com
The home-improvement chain, the second-largest retailer in the category, has promoted Jocelyn Wong to chief marketing officer from senior VP and general merchandising manager, seasonal business, the company announced Monday. Ms. Wong, who ... "We are ...
Lowe's appoints former Family Dollar exec to top marketing roleCharlotte Observer
Lowe's Names New CMO in the Middle of Its $320 Million Media Agency ReviewAgencySpy
Lowe's, Toys R Us and Vox Media hire new CMOsThe Drum

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